Sky Television offers a multitude of services to millions of subscribers both in UK and in the world: there is all you want from cultural events and entertainment shows, movies and interactive opportunities, to news, sports and great documentaries at a high video and sound quality. Sky Television was founded as a four channel network in 1989 by Rupert Murdoch, but the company merged with its competitor British Satellite Broadcasting in 1990 and it changed the name into British Sky Broadcasting. Even after the merge, the company was still in serious financial trouble with millions of pounds being lost every week. A serious change in the management and the introduction of the subscription system led to the gradual recovery of the losses and even the making of profit in the following years. The new Sky Television turned into a success.

Sky Television

Sky Television represents the most important subscription-based TV service provider in the UK that broadcasts for around ten million of British and Irish homes. The headquarters of the company are in Osterley, London, with the uplink with a direct connection to the satellite located just outside Southampton; yet, most of the Sky Television departments are concentrated in Livingston and Dunfermline, Scotland. Changes came over the years with modifications not only of the departments but of the packages offered to the consumers too.

Access to the channels provided by Sky Television is achieved by means of the Sky digibox that could have a personal video recorder built in. Ratings indicate that this complex set allows one enough freedom as when having a personal channel at one’s disposal. It was with the introduction of the interactive TV services that Sky Television gained even more popularity, thus viewers could even choose what cameras to have access to during sports events for instance. Besides the subscription-based services, Sky Television also broadcasts around 160 free to access radio and TV channels via satellite.

Sky Television

The average package costs the Sky Television subscriber somewhere between